Paul Wagner is president of Balzac Communications & Marketing and a regular columnist for Vineyards & Winery Management magazine. He is an international wine judge, a founding member of the Academy of Wine Communications, and an inductee of the Spadarini della Castellania di Soave. In 2009, Mr. Wagner was honored with a Life Dedicated to Wine Award at the Feria Nacional del Vino (FENAVIN) in Spain. He was the lead author of Wine Marketing & Sales: Success Strategies for a Saturated Market by The Wine Appreciation Guild. The book, now in its second edition, won the Gourmand International Award for best international wine book for professionals.